Logo Design and Branding for Lake Erie Studios

Lake Erie Studios, situated in the charming Port Dover, provides professional recording services for musicians and local events. The logo's orange and navy color scheme exudes a vintage vibe and represents the sun and water, perfectly capturing the essence of the studio's location.

Various iterations of the design were explored, but the beach town setting was identified as the primary theme. The fluidity of water mirrors the movement of music, and the bird's dynamism ties into the overall sound theme.

The logo's objective was to be approachable and welcoming, given that many clients are from the community. It also evokes a vintage feel unique to the music industry, reminiscent of analog music, records, amplifiers, and individuality.