Penguin Random House Re-design

While Penguin produces some of the most inspiring and creative book covers in the world, when I joined as Creative Director it was clear that the brand’s online output felt tired, and lacked confidence, consistency, and direction.

There was a tendency to revert to a nostalgic design approach which made the brand look dated and didn’t capture the exciting spirit of the books Penguin publish.​

After joining as Creative Director in 2019, I built a new in-house multidisciplinary team called Penguin Creative. With this new team, we worked on re-designing the Penguin brand's visual direction online.