Mavryk Visual Identity

Mavryk Finance

Mavryk is a DAO-operated financial ecosystem that lets users borrow and earn on their terms while participating in the governance of the platform.

Mavryk's mission is to connect the DeFi and traditional finance worlds by offering a suite of products that enable users to unlock the liquidity trapped in their digital assets. A fully decentralized and cooperative governance structure that rewards all stakeholders for participation. By combining community governance with trustworthy financial services, the aim is to revolutionize the way people manage their finances and usher in a new era of banking.

Values: Freedom, Authenticity, Community

Visual Identity

The Visual Identity is based on the ‘Atomic Retro-Futuristic’ style called ‘Retrofuturism’ with a modern and fun illustrative style. Retrofuturism incorporates two overlapping trends which may be summarized as the future as seen from the past and the past as seen from the future. The mood board displays the overall feel of this art style.

The Logo

The logo design for Mavryk Finance combines a coin to represent the world of crypto finance, with a retro-futuristic spaceship. The spaceship is depicted in a flying or launching state, symbolizing the boost that Mavryk Finance offers users by providing loans. The flying ideology behind the spaceship gives the idea of freedom representing one of Mavryk's values.