Analythis - UX/UI design for the AI-powered marketing platform

ux/ui platform design for the AI-powered marketing saas startup

Happy Monday, Dribbblers ๐Ÿ‘‹

We continue our case about the Analythis marketing platform and here is a quick reminder of what it is all about.

About client

Analythis is a startup in the niche of Big Data-powered marketing platforms with a rich functionality of AI-driven analytics and, last but not least, a characteristic name.

Services we provided:

  • Logo

  • Brandbook

  • UX/UI platform design ๐Ÿ‘ˆ (you are here)

  • Website design

  • Website Development

The approach

Analythis platform is designed to unite the most crucial things for its users and let them generate value from their data effortlessly.

First comes the standard functionality of the marketing aggregator, with all the features one can expect from it: campaign creation; adding products; detailed analytics; payment services integration.

And secondly, the inner core of the Analythis platform is formed by the self-learning AI that analyses all the coming data in real-time and forms the most effective and proven strategies for possible improvements.

martech AI-based platform UX/UI design

The Dashboard of this platform shows a set of graphs indicating the dynamics of the main indicators, and gives the user an instant way to access the key feature - the AI-driven analytics section. While building this project, we tried to unite the simplicity and low learning curve for the new users yet allow the experienced to enjoy the freedom of their expertise.

This approach is also implemented in a feature that allows automatic and hassle-free implementation of the AI-driven insights to the already running campaigns, as well as an expert mode for using the platform being an experienced user and getting any specific data needed.

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