BRANDING | LOGO DESIGN | PACKAGING - SOL : Be Natural

SOL is a sustainable contemporary clothing brand based in India. As a start-up, the founder has a passion for creating fusion clothing for a slow fashion future. Each piece of clothing goes through an extensive process of ethical material sourcing, designing, and stitching. The customers truly get to wear a product made out of love.

I received the project to create an elegant brand identity for SOL. My contribution to the project required researching slow and sustainable fashion. The client wanted the brand to be envisioned as a fresh rise from the world of fast fashion. That concept led to the birth of the logo. Elements such as the sun and roots were incorporated into the logo to give effect to the vision. For the color scheme, a neutral palette was deemed perfect for the long run. With our collaborative efforts, SOL became a new-age