Introduction

Truevoice is a podcast that explores the human journey and shares stories that feel familiar even when they are decades old. Our host takes listeners through an unedited conversation that provides an authentic and introspective look into the lives of interesting people.

Audience

From our guests to our listeners, we seek out people who are drawn to the exploration of our collective and individual journeys. We specifically engage with amazing people over fifty years old. Why? Their history, their memories, their nostalgia. It's powerful. These are people like you — who definitely have a story to tell.

Project Challenge

The old Truevoice logo is reminiscent of the watch brand MVMT Logo. So they needed a change that could potentially serve them for a very long time. An Identity that also ties to their character.

Solution

The newly refreshed logo is more appropriate for the brand. I had the idea of a human talking. As simple as it may sound it wasn't an easy task to handle because there are a lot of symbols that resonate with that.

So, I went back to the pencil & paper and did as much research and variations as possible. The idea of a simple human inside of a microphone was going in the right direction because it resembles a microphone and a human who is sharing their stories. Which could potentially take the meaning of the brand in the future. The new logo is very simple and easy to reproduce which could serve them for a very long time.

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