Logo Design For University Arts & Humanities Event

This project was for the end of year Arts and Humanities event, where university students showcase their finest works.

The brief required logo design and consequential branding for all other print and digital media. The school of Arts & Humanities requested a theme that breaks the traditional approaches of past events, being bold and memorable.

The theme direction began with CMYK as a colour palette and combined elements from risographic printing and the 90s Memphis design movement.

The concept behind the typographic design was to use shape combinations to form letters. This idea was brought about by fond memories of letter creation in school, such as bubble and block fonts.

The appealing colour combinations were produced by overlapping the shapes and blending the CMYK colours.