Happy Moose - Packaging Design

Cold-pressed juice brand Happy Moose squeezed a better juice, but without a clear visual identity, the audience found themselves hard-pressed to choose Happy Moose over their competitors. With rows and rows of juice options on the shelves, the juice brand wanted to update their packaging design to tell a more engaging brand story.

When defining and distilling a Packaging Design, oftentimes the best inspiration comes from within. In this case, the Happy Moose brand identity borrowed directly from the creative background of the music-loving founder himself.

First, borrowing from the vintage aesthetics of Dog town, the Z Boys, skate culture, and the artistic expressions of the Californian 70’s, the Happy Moose visual language and color scheme reflected all the unique aspects of a romanticized era. With ocean waves and surfing moose, the product packaging became a promise to quench your thirst and have fun doing it.

Next, pinning the musician-turned-entrepreneur at the center of the brand strategy, the Happy Moose verbal strategy took on an organic voice of its own – Not only to describe its unique flavor combinations and heirloom ingredients, but also to communicate the nutritional benefits of cold-pressed juice in a way that customers could digest.

Finally, engaging a wide audience of eco-conscious juice drinkers, the product messaging made mention of the community partnerships that made Happy Juice special, including support from organic farmers and national organizations.