Elay Home®

I want to share with you how I created a brand visual identity for Elay Home, Chain stores that provide home products and equipment. Elay Home is a name that means «the best home». I wanted to reflect this meaning in the logo and the color scheme of the brand.

The logo consists of a simple house shape with a slanted line in the middle. The line represents the letter E in Farsi, which is the first letter of Elay. I chose this symbol because it is easy to recognize and conveys the idea of home improvement. The house shape also suggests stability, comfort and security.

The color scheme is based on green and black as the primary colors, and orange, gray and black as the secondary colors. Green is a color that symbolizes nature, growth and harmony. It also contrasts well with black, which adds elegance and sophistication. Orange is a warm and vibrant color that evokes energy, creativity and enthusiasm. Gray is a neutral and balanced color that creates a sense of calmness and professionalism.

I hope you enjoyed reading about my process of designing a brand visual identity for Elay Home. If you have any questions or feedback, please leave a comment below. Thank you for your attention!