MOMOWO | Official Identity

MOMOWO | Official Identity

- Winner (1st Place): International Design Competition for MOMOWO Visual Identity

- Full project: http://marisapassos.com/#portfolio

- About: Women’s creativity since the Modern Movement (MoMoWo) is a large-scale cooperation project co-funded by the Creative Europe Programme within the Culture sub-programme. MoMoWo is an interdisciplinary non-profit project that contributes to create European added value, as expected by Creative Europe.

The visual identity is based on the modernist furniture by french designer Charlotte Perriand, being primarily focused on clean geometric forms and a balanced visual composition. As Perriand’s pieces, the identity shows a modular and efficient graphic solution.