Blossom Garden Centre is a fresh, youthful and friendly place to go for all your gardening needs. The brief was asking for a unique logomark that either related to the name of the brand or some kind of reference to gardening/botany without being too cliché.

Driven to come up with a design the combined both the brand name and gardening, I quickly started sketching blossom trees. A lot of my initial ideas were too complicated and so I needed to whittle down the blossom tree to its very essence. Doing so yielded great results as I swapped out the more realistic looking blossom for circles and the obscurities of life-like branches for clean, straight lines. This simplified the design down tremendously whilst keeping the blossom tree essence. I paired this with some characterful yet professional typography and some earthy tones to complete the rest of the identity. Super stoked with the outcome!

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