The Organized Stoner Brand Design

Full brand design elements for cannabis lifestyle brand, The Organized Stoner. We began with the brand strategy development for this client and came out with a creative direction of a clean, minimal, mid-century look—with just enough irreverence to bring an element of lighthearted humor.

The primary logo is a custom script lettered mark that feels evocative of mid-century typography. The monoline script has enough attitude to bring the lighthearted irreverence to the brand, echoing its personality of being approachable, relatable, humorous, yet still refined and high-end.

We then created additional custom brand elements - a sans-serif secondary logo, two tagline badge designs incorporating the client's tagline, a custom monogram design, and an icon design (a cross between an asterisk and a cannabis leaf, a subtle nod to the brand's offerings and its polite use of swear words).

Custom lettering design of the primary logo by Grace Frey, a member of our Author Brand Studio design team. https://dribbble.com/graceannalyn