CAMILO'S THERAPY | LOGO PROPOSAL

One of the logo proposals, created for a psychotherapist from Chile.

In order to give the logo a personal touch, I drew inspiration from the country's national flower, the Lapageria, with regard to my client's roots, as he is currently based in Aarhus, Denmark.

Moreover, to reinforce the connection to psychology in the logo, I incorporated the Greek capital letter "psi," which represents the concept of psychology.

For the branding, I used illustrations of marker highlights to convey the importance of each individual's story and emphasize the psychotherapist's dedication to his patients.

I wanted to represent that by highlighting Camilo's clients' experiences and emotions, he validates their feelings and demonstrates his commitment to their well-being and improvement.

Thanks for taking a look!

— Justė Velykytė