Super app for farmers
As part of the project Digital Farmer, our task was to develop a strategy for launching a new product in the agricultural market for a large Russian company.
At the first stage of concept development, we conducted a study on the needs of farmers through market analytics, competitor products and in-depth interviews.
As a result of the research, we formed a product vision and identified 3 key products: harvest sales, field management and classified. It was also proposed to add high-frequency services to retain users: community, weather.
I developed the main client scenarios and provided insights on key product pages.
The UX/UI focus was on simplicity and accessibility of functionality. As a reference were used online banking applications and popular social networks used by farmers every day.
You can learn more about the project on my Behance page soon :)
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