Veev Brand Motion Library

Veev is an innovative digital home company that creates exceptional smart houses. As they produce a significant amount of video content, they approached us with the task of creating their own signature brand animations and a reusable motion library. The full case study is now available on Behance!

In the project's initial phase, we created three concepts with shot decks, style frames, and descriptions to articulate our vision. We supplemented these with animated reference videos to better convey each concept's tone. Through clear visuals and animations, we effectively communicated our ideas, aligning expectations and laying a strong foundation for developing Veev brand animations that accurately delivers their identity and message.

After choosing the concept, we created Veev brand animations inspired by home plan grids and the complex home-building process, symbolising careful planning and attention to detail. Given Veev's digital home startup nature and 3D technology use, we avoided focusing heavily on physical brand aspects. Instead, we designed digitally-inspired outlines, shapes, and dimensions that accurately embody Veev's identity as a customer-centric digital startup for home investments.