exsona

exsona exists to improve happiness - the happiness of employees, leaders and organisations. They design successful and impactful strategies to improve your workplace culture, how you attract, retain and engage your people and become true employers of choice.

Make work a happy experience

The exsona brand is all about happiness. This was a core finding of the brand strategy development, during which the idea of a smile kept returning as a symbol of a healthy and effective workplace culture. I wanted to represent this in the visual identity.

Early concepts were based around the 'smile' but it was late in the process (as is often the case) that I realised that representing the smile in as simple a way as possible was going to be the most effective. And while I initially was hesitant about presenting a logo which was simply a curved line, I quickly found new ways to utilise it which would really help the brand shine as well as provide a unique and recognisable symbol which also carried meaning. Incorporating the smile into the wordmark on the 'e' in 'exsona' also tied everything together.

During mood-boarding, we landed on an aesthetic and colour scheme which was bright, playful, varied and really stood out, especially within the wellbeing space where a lot of brands play it safe. I wanted to create a colour scheme and set of assets which allowed for plenty of exploration and variation. The fingerprint pattern represents individuality, as exsona is about supporting and empowering employees, and feeling safe to be themselves and let their voices be heard is a big part of this. It also represents leaving your mark, something we also want to encourage employees to do.

The photography puts the staff members front and center as the hero's of the story.  Big smiles, happy faces, colourful clothing and individuality are on full display.

All together, this creates a visual brand that is bold, stands out, and makes you smile. And that is, after all, the goal of exsona.