Kraken Rum Illustration by Steven Noble

Kraken Black Spiced Rum commissioned this kraken which is a mythical giant squid-like sea monster (Architeuthis Dux) in a scratchboard engraving style with the design direction from Stranger and Stranger. The bottle is styled after a Victorian rum bottle, with two hoop handles based on the tradition of hanging a bottle to prevent breakages. The bottle has a black and white paper label featuring an illustration of a Kraken sea creature which was hand-rendered.

Steven Noble
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