Lens Behance Case Study
You don’t need a crystal ball or an LSD trip to see that it takes a lot of heads and even more, hands to create a great brand. Here is a case study summarizing the work we made for our friends at Lens.
The brand needed to accomplish two core things. Embody the mission of the company, “great work is made in groups.” Emphasizing creative collaboration within the design language as a means of showcasing the Lens team's creative process, Collab. Publish. Repeat. Secondly, with an audience full of writers, artists, YouTubers, tik-tokers, and entrepreneurs, it was essential for the brand to connect withpeople working in the digital creative economy and give them a community to thrive within.
To achieve this Rogue crafted a bespoke brand that evoked a sense of digital nostalgia. Paying homage to an early internet where collaboration and creation were celebrated. Fusing the digital with notes of classic editorial details to create something purely Lens, a harmonious blending of digital media and classic publication. This style was carried across the entirety of the design language from physical - swag and promotional materials to digital - website, social media, emails, icons, and even the team's avatar illustrations
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What We Did:
Brand strategy
Positioning+ Branding
Web Design
Illustration
Social Media Marketing Email Marketing
Rogue Studio Team:
Jackie Kao - Brand Lead / Design / Illustration
Calvin Smith - Web Design Lead
Britton Stipetic - Creative Direction
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