CRM system
Brief
There is a CRM system that helps recruiters manage work with vacancies and candidates. The application includes candidates and vacancies databases, and various settings (such as channels, which are used to export candidates to the database). The user (recruiter) usually creates a new vacancy and connects already existing or new candidates to it. You can track vacancy progress; view candidates' profiles and their activity; send direct messages. On the candidate profile page, you can see all relevant information; see their history. Create a design for the candidate profile page: Web-version (for MacBook Pro) and Native mobile (for iOS and Android).
Surveys and interviews
I divided the tasks into UX Research and Design solution. User research provides an essential foundation for design strategy. It helps to create an optimal product for users and to make design decisions. User research also helps to identify the needs of our users. My first step was conducting surveys and in-depth interviews. Our target audience is defined. It is recruiters. I got the next respondents' insights:90% of respondents work as recruiters in the IT field, 7% in the medical field, and 3% in the HORECA; respondents use the next CPM programs: EngageBay (2.7%), Estaff (13.5%), Freshsales (2.7%), Honey Book (2.7%), Hurma (10.8%), NetHunt (13.5%), PeopleForse (18.9%), Pipedrive (2.7%), Monday (2.7%), Huntflow (16.2%), domestic programs (13.6%); the most important information on the candidate's page is: experience, skills, contacts, foreign languages, recommendations, salary expectations, portfolio, location; recruiters wrote sections that they lack on the candidate's page: hard skills and soft skills separately; to divide work experience into relevant is not relevant because sometimes it is important; feedback from previous co-workers; feedback from colleagues.
Persona building
The field of user experience centers is the idea that we must design products around people, rather than teach them how to use the products: user-centered design (UCD). In order to do that, we must understand people—their behaviors, attitudes, needs, and goals. Personas are another tool that can be used to encourage decisions based on a real person’s needs.
Journey map
The next step in our research is a journey map: it is a visualization of the process that a person goes through in order to accomplish a goal. In its most basic form, journey mapping starts by compiling a series of users’ actions into a timeline. Next, the timeline is fleshed out with the user’s thoughts and emotions in order to create a narrative on the candidate profile page.
Our goals in creating journey maps: Facilitate common understanding; Identify gaps in customer experience (CX); Explore opportunities.
Information Architecture
Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way. The goal is to help users find information and complete tasks. Structure of information architecture lists system entities and communicates their relationships within the application. It provides a vision for system size and scoping activities.
User Flow
Scenario: Add new candidate - Employee status
Prototyping
