The identity for this years graduation required a refresh to reflect the current view of the brand and it’s campaigns.

Print

Intended as much as a memento as well as a guide to the ceremony, the silver block foiled cover kept the booklet premium and special in addition to a spot varnish, placed on the lines at a gradual stroke width and opacity, helped reflect the light and give a sense of depth to the creative device.

Various additional print included tickets, guides and pull up banners offering direction around the venue.

Digital and motion

For digital, a full social campaign was produced, including animated posts, email headers, in-campus screens and YouTube thumbnails.

Motion graphics for the YouTube content was also designed and produced using AfterEffects and gave the graduation videos a powerful introduction to the events.