LĒCH | Branding & Packaging (Clothing brand)

LĒCH

The Client

LĒCH is an Atlanta Georgia-based online fashion store that concentrates on high-end Streetwear apparel & accessories.

The Objective

Design a brand for LĒCH integrating a positive, confident, and energetic attitude and generate a voice for the outlaws. Introduce packaging that complements the accessories and the brand.

The Solution

The branding resulted in focusing more on the brand mark rather than following temporary design trends. Three packaging for accessories and one for shoe-box were designed. It was done in a way that makes the boxes more of a collectible item. Shipping boxes for apparel were suggested to cut costing.