Simply Organic, USA

The lettering here is elegantly done. The weights of the capitals are well balanced to the lowercase and the missing dot and slices keep it from feeling too heavy in any one spot.- The choice of lowercase serif adds a warmth and friendlinnes to support the fresh organic feeling of the botanical art.- Again, the use of a fine hand illustration is elegantly combined, using the tail of the Y as the i-dot and interlinking the O and the S into a monogram.- The illustration appears as though it was pulled from a classic botanical book. The interlocking letterforms do not hinder overall readibility and their positioning creates a wellanchored pyramid shape that refuses to budge.