Treasure Quest!

"Rough" b/w beginnings of an ID for an upcoming casual/kids online game. (Will post some UI shots post-launch!) Loot, exploration, mystical nonsense... Seeking thoughts on how to fun-it-up past the type. Bursting treasure chest, jewels & gems, even palette/texture suggestions are welcome.

The logo for PVZ by popcap is where the client would like to take it in terms of "over-the-top" playfulness. I start everything in B/W, but now it's time to get a little silly with it. Thoughts guys n' gals?