Mirani

Taking the step into a better life

Challenge

How can we build an identity that inspires hard-working Filipinos to fulfill their dream of owning a practical yet comfortable home they can proudly call their own?

Client

Cebu Landmasters Inc., Mirani

Scope

Brand Naming, Brand Identity

Turning dreams into reality

Designed for the average Filipino, Mirani envisions a future where every hard-working Filipino can achieve their dream of owning a home and provide them with a sense of achievement as they step up to live a better life.

Bridging the gap between Filipinos and their dreams, we designed a brand identity echoing Mirani’s mindset that a better life is just a step away — encouraging the audience to take the big leap and reap the rewards of their hard work.

Inspiring Filipinos to take the practical step

Mirani believes that stepping up to a better life shouldn’t be unattainable. The perfect place to take the next step, we crafted an identity that inspires the average Filipino to realize that they can afford to fulfill their dreams and take pride in living a simple and practical life in a small, beautiful space they can call their own.

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