Verizon Logo Exploration
I've been meaning to take a stab at my employer's mark for awhile, so here's one variation.
Verizon's name is a combo of the latin word veritas (certainty + reliability) and the word horizon (forward-looking + visionary).
I wanted to retain these meanings in the concept, and I started by considering how I might combine an arrow (forward-looking) along with the 'V' and 'Z' that get highlighted in the current mark. The 'V' is clearly more prominent here, but I did try to give a subtle nod to the 'Z' in the top right portion.
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