Niche Magazine

The emergence of Niche magazine, a contemporary iteration of Ray Gun magazine, presents an opportunity to cater to a specific subset of music enthusiasts who view musical knowledge as a form of activism. These individuals are deeply invested in long-form content, the history of music, and the discovery of underground artists, all while maintaining a passion for collecting vinyl records.

In designing Niche magazine, the focus was on capturing the multifaceted nature of the music industry and the diverse interests of its target audience. Drawing inspiration from the edgy and provocative style of Ray Gun magazine, as well as the glamorous atmosphere of Studio 54, the magazine's design reflects an underground-glam aesthetic. This aesthetic seamlessly blends rebellious attitudes with sophisticated elegance, creating a visually striking publication.

The magazine's unique blend of underground aesthetics and sophisticated glam successfully pushes boundaries and challenges expectations and norms.