Pesca Puncher

Logo design for a lifestyle brand catering to Texans and other residents of the Gulf Coast.

The client envisioned a classic, masculine logo that presents traditional western culture in a fun, somewhat edgy way, steering clear of stereotypical “cowboy” imagery. 

I created a mascot logo featuring a rooster with a fishing rod. For the color palette, we decided on a simple combination of cream and dark red to resonate with a more conservative, mature audience.

Once the main logo was finalized, I developed a set of logo variations, submarks, wordmarks, and monograms for use in different online and offline applications.