Black Label Detail Specialist

🚘 Logo design for a detailing business based in Melbourne.

The client envisioned an impactful logo that helps the business gain brand recognition by steering clear of stereotypical automotive-themed logos.

🇯🇵 The concept I came up with is based around a koi fish and bold, boxy typography. It celebrates the owners’ Japanese heritage and resonates with the predominantly male target audience.

As the detailing services offered by Black Label DS are premium by nature, we decided on a simple but effective color palette of black, white, and red.