Buzochek, Homemade Honey

Buzochek is a Ukrainian brand of homemade honey. “Buzochek” translates as lilac, and by including this word in the brand name, Buzochek emphasizes the unique flavor profile of their honey. The lilac flower is known for producing a sweet nectar that bees use to create honey with a delicate floral flavor.

As a local brand, the customer wanted the logo to be easily recognisable to their target audience, which is why I opted for a straightforward approach by incorporating a direct metaphor and image of a bee. This was done to ensure that customers immediately associate the logo with honey and understand the nature of the brand's product offering.