Enhancing Puddle's Brand Identity Through Innovative UX/UI Design

Excited to share that I had the opportunity to work on the mobile app design for Puddle!

Puddle helps parents connect with the playhouses that are near to their location.

My goal with the design was to inject a sense of fun and joy, which aligned perfectly with the mission and values of the Puddle app.

It was a rewarding experience to be a part of this project and I'm proud of the work I was able to accomplish.

Designing a Streamlined User Experience

By utilizing user research and feedback, I was able to create a streamlined user experience that made it easy for parents to book playhouses for their children. The design focused on intuitive navigation, a simple booking process, and clear information architecture to ensure that users had a seamless experience.

Developing a Comprehensive Brand Identity

I was responsible for creating a comprehensive brand identity that aligned with the company's vision and mission. I developed a strong visual identity, incorporating playful colors and whimsical illustrations to create a fun and engaging experience for users. Through my design work, I was able to create a brand that resonated with parents looking for a safe and enjoyable playhouse experience for their children.

Looking forward to continuing to create meaningful digital experiences in the future!

Check out my portfolio-

https://ankita-gupta.webflow.io/

DM me or reach me out at ankita.ag2009@gmail.com