Country Pizzaria brand "Lá no Rodeio"

At Lá no Rodeo, we are passionate about pizza and the culture of Barretos rodeo. Our pizzeria is inspired by the pedestrian festivals, where tradition and camaraderie are celebrated around sport and food. We want to bring that same energy to your table with our tasty pizzas and a unique experience. We pride ourselves on using fresh, selected ingredients to create authentic pizzas that capture the essence of Barretos' local cuisine. At Lá no Rodeo, we believe in sharing unforgettable moments with our customers, bringing the best of rodeo cuisine and culture to every bite of your pizza. Welcome to our pizzeria and experience the best Rodeo has to offer.

 Junior Russo Design

Direção de criação: Junior Russo

Design: Junior Russo

Ilustração: Ana Alencar

Ano: 2023

In order to create a strong, striking symbology that can be used as an element apart from the typography, this must translate a strong concept of the brand. For this, the elements of the horse and the cowboy are defined as guides for this symbol. In order to create a strong and unique symbol, a unique illustration is created and vectorized to, in this way, increase the harmony between them. The colors refer to memories of Barretos rodeos and the strong and direct typography carries the characteristics of rodeo pedestrians.

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