#99 Strauss Coffee

Country: Israel

Industry: food processing

About: Strauss Group was founded in Israel as a small dairy in the late 1930’s by Richard and Hilda Strauss and is now among the largest food products manufacturers in Israel - focusing on coffee, dairy products, water, snacks, salads, and dips. Its subsidiary Strauss Coffee is a leading coffee company in Eastern Europe and Brazil.

Vision: Creating Wonders Out of Basics (raw materials)

Words: care; collaboration; wonder

Strategy: keeping Strauss’ iconic explosion of colors (wonder) which creates the shape of a coffee bean and the S of Strauss.