FC DRUZHBA REBRANDING (CONCEPT)

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Druzhba FC is a local football club in a small Russian town.

In rethinking the logo, I set myself the goal of updating the visual image of the team while maintaining continuity with the earliest versions. I kept the current colour scheme, but I worked on the shades. Made them more harmonious in relation to each other. From the bright, I made a deep green, referring to the forests and the abundance of trees in our area.I also changed the shade of yellow from bright acidic to a soft, sunny colour.

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