Brand ideation

Some simple ideation around a new @Focus Lab branding project. I went for a more natural, fun, and playful approach with this example. Less high end tech and more human interaction.

This is related to the shot @Alex Sailer put up last week.
https://dribbble.com/shots/2123685-Hike-vs-Hike

Props to @Alex Sailer and @Summer Teal Simpson for their hard work on the project.