Matthew Hussey - Sales page redesign & development
The client
Matthew Hussey is a Los Angeles-based life coach and writer known for his 2013 New York Times bestselling book, Get the Guy: Learn Secrets of the Male Mind to Find the Man You Want and the Love You Deserve.
Hussey hosts the annual Matthew Hussey Live Retreat, an immersive in-person retreat for people looking to transform their lives in just six days.
The challenge
Ticket sales for the previous year's event were disappointing. According to the marketing department, this was due in large part to the landing page.
Matthew Hussey needed a consistent application of their brand and design language to their live retreat sales page. The page also lacked depth and striking visuals, so the team wanted to amplify their brand visibility and drive registrations to their event in an easily digestible way.
The page was also difficult to view on mobile devices. Some elements on the page did not scale well, and others were challenging to interact with.
The solution
We aimed to convey their personality through visuals—creating a simple, yet sophisticated brand identity that felt cohesive across the entire website.
In addition, we attempted to capitalize on the fact that Matthew is a well-recognized figure in the industry by showcasing some recent photos throughout the page.
We also brought in some conversion elements throughout the page, including: a video sales letter, two countdown timers, a sticky navigation bar, and testimonials from past speakers.
The team lacked a single platform for its landing pages, so I initially developed the entire page in HTML and SCSS. However, after Matthew Hussey transitioned their website to Elementor, I recreated the landing page in Elementor, ensuring that it was well-integrated within the team's existing setup.
The result
After two months of collaboration with the Matthew Hussey marketing and sales teams, we successfully launched the live retreat sales page. The result was a record number of ticket sales—a 200% increase over the previous year's sales!
We continued to improve upon the page through successive iterations using results from A/B testing and information gleaned from user feedback.
