Qwench Sparkling Water - Branding

Qwench Sparkling Water

Client : Dennis Barry | Hartford, CT

Qwench is a sparkling water company striving to break into the soft drink arena as a healthier alternative to soda. The client desired a logo that reflected its natural ingredients, while still having enough visual energy to stand out against the competition at the fountain. After researching the competitors, I decided to incorporate the "swoosh" that is seen in different variations on many soda labels. Qwench's "swoosh" contains soft blues which conjure up the idea of water. The leaves graphic also conveys that this is a healthier alternative.