Betterwise Mentors
Betterwise is an app utilizing bite-size videos to help teenagers develop real-life skills. When the company approached FINAO for help designing and advertising its mobile services, our team took the opportunity to build a creative visual identity with a younger audience in mind. By tapping into current trends in web design to build trust with teens and parents, FINAO gave Betterwise a bold and ownable site to promote its platform.
FINAO designers and developers pulled out all the stops in designing the site and app to engage users. With parallax scrolling to keep viewers moving down the page, bounce-reducing load animations, and vibrant elements to improve user experience, we distanced Betterwise from competitors by positioning the company as a crucial solution for the next generation.
As the Betterwise brand grows, FINAO looks forward to continuing to drive engagement in the project’s following phases.