Seasonal service email design

To increase our customers engagement we've been working on improvements to our monthly Borrowing Power emails from adding offer tiles to touches of seasonality.

I lead the visual side of the project, creating a standard motion hero that features actual lenders, one for prime and one for subprime. It has set motion which can be easily updated when new lenders come in. The modular design allows for it to be transformed for each of the seasons and to keep it fresh, we create further variety by changing the background, character and props.

The illustrations are by our talented in-house designer Charlie.

Programs used:

Design - Figma

Animation - AE