Lutem \ Brand
Luxury for Less: The Brand Design of Affordable High-Quality Kids Clothes
The goal of designing the brand for this kids clothes line was to create a sense of luxury while still maintaining affordable prices. The brand represents high-quality clothing that is both stylish and comfortable for children.
To achieve this goal, I utilized various tools such as market research, brand analysis, and design software to create a unique and recognizable brand identity.
The marketing materials for the brand include a variety of items such as business cards, flyers, social media graphics, certificates and etc. The design of each item is consistent with the overall brand identity, utilizing the same color palette, typography, and logo.
By creating a consistent visual language across all marketing materials, it reinforces the brand identity and helps to build brand recognition among potential customers.