Jaumo - Boosting a Worldwide Community through Video Ads
Jaumo came to Hypno in need of a video ad campaign that could reach audiences in different countries and make their community grow, on a monthly basis. A series of 16 videos translated into 6 different languages aimed to portray the key platform features: community, dating, audio rooms and security
Enter your text hThe first step was to define the story we’d be telling in each video ad and choose the best design elements that could bring that story to life. Color pallet and branding were worked closely together in order to be able to guarantee an identifiable style among the different video ads in the campaign.ere...
The challenge was to localize the video content without losing design excellence and keeping within budget and a tight time schedule. For that, Hypno created a personalized workflow that could apply localization almost automatically without requiring an expansion in budget and production time.
Challenges
To develop a scalable workflow for a global video ad campaign where each asset could be reviewed and translated into several languages effortlessly.
Outcomes
A series of 90 video ads of stunning design produced and revised in 6 different languages, including multiple versions.
Scope
Management
Design
Animation
Proofing
Seamless translation with no design loss
Accurate localization and seamless design adaptation were among the most important aspects for effectively reaching a global audience.
Branding system brought to life
One of the challenges was to bring Jaumo's new branding to life. We created a motion system that enhances Jaumo's unique personality and creates a recognizable brand message across media.
Credits
Client: Jaumo
Creative Direction: Josh Glover
Project Management: Luciana Loureiro
Art Direction/Design: Fernando Calvi
Animation: Filippo Marchetti