12 Principles of Motion in User Experience (UX) 🚀

1. Easing

Aligns object behavior with user expectations by using temporal events.

2. Offset & Delay

Defines relationships and hierarchies among objects and scenes when introducing new elements.

3. Parenting

Creates spatial and temporal hierarchical relationships when interacting with multiple objects.

4. Transformation

Ensures a continuous state of narrative flow when object utility changes.

5. Value Change

Establishes dynamic and continuous narrative relationships when the value subject changes.

6. Masking

Maintains continuity in an interface object or object group based on which part is revealed or concealed.

7. Overlay

Creates narrative and spatial relationships in visual flatland when layered objects are location dependent.

8. Cloning

Establishes continuity, relationship, and narrative when new objects originate and depart.

9. Obscuration

Allows users to spatially orient themselves in relation to objects or scenes outside the primary visual hierarchy.

10. Parallax

Creates spatial hierarchy in visual flatland when users scroll.

11. Dimensionality

Provides a spatial narrative framework when new objects originate and depart.

12. Dolly & Zoom

Preserves continuity and spatial narrative when navigating interface objects and spaces.

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By UX in Motion

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