Blue Horizon Airline Brand Concept

Blue Horizon, a luxury airline that offers charter flights to exotic island destinations ✈️

We've created a branding design that captures the luxurious and relaxing experience of island travel, while also reflecting the nature of the airline's service - using boat planes to provide a unique and exclusive form of transportation.

The brand colours are inspired by the ocean and sandy beaches, with various shades of blue and beige used throughout the design. These colours evoke a sense of tranquility and relaxation, while also representing the beauty of the islands that Blue Horizon takes its clients to.

The typeface used for the logo is Arapey, a sleek and modern font that complements the design perfectly. It has a contemporary feel that is both sophisticated and approachable.

The logo is the centrepiece of the brand identity, featuring a stylised representation of sand, waves, and the sun on the horizon. The logo gives customers a glimpse of what's in store when they choose Blue Horizon for their island vacation.

The brand identity is consistent across all touch points, including the website, the app, the in-flight entertainment and other marketing materials. This consistency reinforces Blue Horizon's commitment to providing a high-end, personalised travel experience that is tailored to its clients' needs.

Overall, the Blue Horizon brand identity exudes a sense of exclusivity, luxury, and relaxation, which is sure to appeal to those seeking a unique and unforgettable island vacation.