Responsibilities: Researching, wireframing, prototyping, testing.

Problem:

• Low conversion rate (users who complete the form).

• High total time to complete.

Background: ‘Create Your Listing’ is a multi-step form that allows sellers to fill in information about their online business to create a listing.

Goal: Design a digital experience that’s more simple, engaging, and easier to complete.

Solution:

• Provide users with a visual representation of progress.

• Group related questions and remove questions that could be sourced at a later date.

• Encourage users at pain points and reward users after pain points.

• Update UI to be more user friendly, consistent, and familiar.

Results:

• +20% conversion rate

• -27 minutes to complete

Financials - Revenue & Expenses

Financials - Primary Expenses

Financials - Sale Inclusions

Social Media Accounts

About Listing

Review Listing

Listing Packages - Plans

Listing Packages - Add-Ons

Checkout