Responsibilities: Researching, wireframing, prototyping, testing.

Problem:

• Buyers not knowing where they stand with a seller.

• Low number of LOI’s being submitted by buyers.

• Low conversion rate (unmanaged listings between $1 - $250,000).

Background: The ‘Deal Room’ is a proprietary instant messaging platform that allows buyers and sellers to communicate on-platform.

Goal: Design a digital experience that’s helpful, streamline, and engaging.

Solution:

• Send tailored system messages to buyers and sellers.

• Add CTA’s with a positive, neutral, and negative route for the user to choose from.

• Reward users who take the positive route.

Results:

• +200% shortlisted buyers

• +100% LOI's submitted

• +20% conversion rate

Shortlist Buyer Nudge Prompt

Shortlist Buyer Nudge - Maybe Later

Shortlist Buyer Nudge - Buyer Shortlisted

Shortlist Buyer Nudge - Seller View

LOI Buyer Nudge Prompt

LOI Buyer Nudge - Maybe Later

LOI Buyer Nudge - Already Submitted

LOI Buyer Nudge - LOI Submitted

LOI Buyer Nudge - Seller View