Photoshoot: Tjori
The theme of the photoshoot was the festival season of Diwali. The scope was to create a digital collection of the collection.
My Role: Art Direction
On our discussion with team Tjori, they briefed us what they had in mind when they designed the collection. We visited the office, saw how the team works, their production and how the fabric felt.
On our discussion, we presented the theme to be:
Festive inspirational clothing
Somewhere more towards maximalism i.e. usage of pattern
Feeling of warmth and welcoming
The bling, its festivals alright
Shoot Location: Tjori Studio
Target Audience:
Smart confident women
across India and US
Price of the collection was defined it for middle to Upper class women
Since this was my first photoshoot ever, the camera team lead by Shivam was an amazing support.
Remaining credits: Team Tjori
