KREATIK – new year card ’23

Challenge:

According to tradition, also this year, we prepared a special New Year’s card, which we shared with our customers and observers on Social Media.

This time we took a forward-looking approach ;)

THE FINAL RESULT THE FINAL RESULT THE FINAL RESULT

New Year, New Card. It is a tradition in Kreatik that we enter the new year with another New Year’s card, which we send to our clients and befriended partners and share with the community on Social Media. This time was no different.

The first stage of work consisted of brainstorming sessions, during which a lot of ideas came up. The choice was not easy! However, we decided that this time we will go a bit further into the future and create a landing page where the users will find out what awaits them in 2023.

This year’s card was based on a quiz prepared in a mysterious atmosphere based on predicting the future. By answering a series of questions, the user at the end received a dedicated prediction for 2023, which could share with friends on Social Media channels.

The content, both questions and fortune-telling were based on a funny copy and a prophecy treated with a grain of salt. The prediction card also featured gifs starring Kreatik employees and their interpretation of the categories – Plans & Dreams, Career, Well-being, and Future.