Sportano-UX audit

Challenge:

Sportano is a company that is growing extremely fast on the Polish market. It is a modern marketplace bringing together in one place the best brands and top products from almost all sports disciplines, betting on modern and innovative e-commerce solutions.

Our task was to conduct a UX audit of the “Mega menu”. This followed a redesign of several elements found on Sportano's website, such as: search, size tables and a category sub-page.

THE FINAL RESULT THE FINAL RESULT THE FINAL RESULT

The audit helped identify UX hotspots. In order to improve usability and efficiency, we took the following areas under the microscope: 

- heuristic analysis

- analysis of usability principles 

- user path analysis 

- affordances 

When redesigning the elements on the site, we placed great emphasis on the variability of the configuration. We improved the usability and functionality of individual UI elements. 

Outcomes of our efforts:

We provided our client the redesigned UI screens, and a report in which we recommended a number of changes and UX best practices min. in terms of the vocabulary used on the buttons and the layout of the display of subcategories.