Pie Face

When Pie Face approached us wanting to do a short TVC and in store ad promoting their $3 coffee and donut combo deal, we pitched them multiple ideas including a character lead option named Paul the Pie.

I helped develop the character style of Paul and then took over the design of storyboarding the script and accompanying characters. The results are on brand while offering something new that helped to engage customers. (After Effects work was done by a fellow designer).