TOI Concept - Revolutions on the road

This website concept was based on a desire to redesign the Porsche landing page. Based on an assessment of the crowd at Porsche events it seemed their users were enamored by the history and energized by the grandeur; and perhaps more than elsewhere, truly wanted to partake in the bold technological choices.

I used my understanding to mockup this landing page, and, to conceive of some other site(application) features that may entice matured and newer generations of users.

The fictitious car company is called TOI, and, the landing provides a profoundly different way to get users to interact. Here users can check out the rich history of TOI, see upcoming events, and members can take their vehicle to tracks that are part of a new partnership program between TOI and racetrack businesses in the area.

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If you have a concept or project in mind lets chat. Email me at info@jclarkecreative.com text here...