Anova - Product Detail Replacement Shot

A wireframe of the Product Detail page. The light blue square represents a product photo. The colors can be changed by opening a swatch menu which opens to the right and causes the right-hand column to fade out. The product image, swatch palette, and contextual links remain static as you scroll to the bottom of this section (after this wireframe sketch, we decided to keep the product feature list out in the open, which makes this section much taller).